“ On October 28, 2015, the service was relaunched as YouTube
Red, offering ad-free streaming of all videos and access to exclusive
original content. By 2019, creators were having videos taken down or demonetized when Content ID
identified even short segments of copyrighted music within a
much longer video, with different levels of enforcement depending on the record label.
In December 2012, two billion views were removed from the view counts of Universal
and Sony music videos on YouTube, prompting a claim by The Daily Dot that the views had
been deleted due to a violation of the site's terms of service, which
ban the use of automated processes to inflate
view counts.
The vast majority of videos on YouTube are free to view and
supported by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence,
YouTube deleted 30 videos. It also found more "mainstream-adjacent Conservative creators"
gaining over alt-right and extremist videos by 2020.
Journalist Virginia Heffernan stated in The New York Times that such videos
have "surprising implications" for the dissemination of culture and even the future of
classical music. In cases where the entire site is banned due to one particular video, YouTube will often agree
to remove or limit access to that video in order to restore service.
In 2014, YouTube announced a subscription service known as "Music Key", which
bundled ad-free streaming of music content on YouTube with the existing Google Play Music service.
Most of these views came from a relatively small number of
videos; according to a software engineer at that time,
30% of videos accounted for 99% of views on the site.
By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
Despite its growth and success, the platform has been criticized
for its facilitation of the spread of misinformation and
copyrighted content, routinely violating its users' privacy, excessive censorship, endangering the safety of children and their well-being, and for its inconsistent implementation of platform guidelines.
YouTube incorporated the Google AdSense program, generating more revenue for both YouTube
and approved content creators. ”